What We Do

Pareto Publishing is a technology-driven email marketing company that specializes in helping businesses grow by connecting them with high-value audiences.

Whilst the company primarily focuses on the financial / High Value Audiences, it has been recognized as “one of the top 3 US permission-based email marketing agencies in financial services, by number of new clients acquired for our brands”.

We help our clients and partners grow by:

● Custom, Dynamic Audience Building: we leverage our proprietary MEGAML technology to create highly targeted audiences tailored to specific client needs. MEGAML uses machine learning and data analytics to segment audiences with a high level of accuracy, ensuring that marketing campaigns reach the most receptive individuals.

● Fast, Timed Email Campaign Delivery at Scale: our infrastructure and expertise allows us to deploy email campaigns rapidly and at scale. Their systems ensure that emails are delivered at the optimal time for maximum visibility and impact, utilizing custom algorithms to optimize delivery. The company has demonstrated its capacity for handling large-scale email campaigns, sending over billions of emails in the past year alone, reaching a vast global audience.

● Analytics and Optimization: we provide comprehensive analytics and ongoing optimization services to ensure that campaigns achieve the best possible results. Our proprietary cookieless tracking technology monitors campaign performance, fueling machine learning algorithms to continually refine and improve campaign effectiveness.

Our technology doesn’t just power campaigns—it learns from them. This continuous optimization process makes campaigns smarter, more targeted, and more effective over time.

Security and Brand Safety: Pareto Publishing emphasizes security and brand safety. The company provides full data encryption at rest and in transit, utilizes secure cloud services like AWS and Cloudflare, and is fully “CAN SPAM: Act compliant. These measures ensure data protection and compliance with industry regulations.e deliver high-quality e-mail content at scale using cutting-edge technology and know-how. This allows us to build brand awareness, improve inbound marketing results and drive the conversions among high-profile, valuable audiences