What we do
Pareto Publishing runs a technology-powered email growth engine for financial and other high-value brands. We design, build, and deliver email programs that connect you with the people most likely to respond—at scale and at exactly the right moment.
Audience & campaigns
Build and reach the right audience, every time
We start by engineering the audience, not just the send. Our MEGAML® platform uses machine learning and data signals to assemble custom segments around your goals—whether that’s new account growth, deposits, or high-value product adoption.
Once the audience is defined, we plan campaigns that land when attention is highest. Our infrastructure is built to deliver large volumes of email in precisely timed waves, so your brand shows up at the exact moment your customers are ready to act.
Intelligence & protection
Measure every result and safeguard every send
Every campaign feeds a closed loop of insight. Our cookieless tracking and analytics show you who’s engaging, what’s converting, and where revenue is really coming from—fueling continuous optimization so each send outperforms the last.
Behind the scenes, we treat security and compliance as core features, not add-ons: encrypted data at rest and in transit, enterprise-grade cloud infrastructure, and full adherence to email regulations help protect your reputation while you grow.
Ready to see what smarter email can do for your brand?
Whether you’re an established financial institution or an emerging high-value brand, Pareto gives you the audience, technology, and insight to turn email into a true growth engine—without compromising privacy or subscriber experience.